HBM has become a key player in the food industry and therefore chose to launch their brand new digital load cell, FIT7A, at Northern Europe's largest FoodTech fair in Herning, Denmark. The three day fair was well attended by 8,300 guests, who were shown everything from checkweighers with integrated HBM load cells to finished dairy products. HBM chose to present their brand new load cell in Denmark’s growing food production industry.
Danish agriculture and the Danish food sector is one of Denmark's largest export industries, with a total export value of 20 billion Euros. In addition, significant exports of derivative products such as agricultural machinery, equipment and technology for agriculture and food production are also included to the export value.
Product and application manager from Darmstadt, Germany, Bernd Knöll visited Denmark to hear customer responses to the new load cell FIT7A. He had the Danish sales engineer Henrik Bache Jensen, who works at HBM's Danish headquarters to help him, and the following section explains what they discovered.