Valuable knowledge: Big Data, a Look into the Crystal Ball You Can Trust
Smart phones, computers, web sites, sensors and machines provide huge amounts of data, every day. Big data is synonymous with this data pool. Companies use this information for different purposes today. Marketing and Sales lead the way: They translate their knowledge into customized products. Big data is indispensable to production too. Here, for example, data help optimize processes. Moreover, information facilitates resource-saving production in line with market requirements.